Advantra Wealth, a London-based financial technology company, has launched Amplify™, the digital extension to financial advisors, in partnership with technology partner Ortec Finance.

Aimed at banks, asset managers and other financial institutions, IFA networks, employee benefit consultants, and their affluent client base, Amplify™ is an integrated digital solution, for both clients and advisors. It allows clients to center their investments around their life goals, and allows advisors to intervene when it truly matters.

“With Amplify™, we are proving that we can turn the wealth management business model on its head, put the client, whether affluent or HNWI, at the heart of the journey and shape the investment experience around who they are and what makes them tick. The end result needs to be customized investment solutions shaped around their personality and their life dreams and not a process that starts with a product shelf, KPIs and a product push to the client”, says Aaron Scott, Advantra Wealth co-founder.

Amplify™ redefines the user experience and the application of technology in the financial planning and investment space, by bringing together intelligent design, facial recognition and psychology for risk profiling, machine learning for a fully responsive client/advisor dialogue and the power of Ortec Finance’s goal-based planning engine (OPAL) based on institutional-grade economic scenarios.

“The strength of the capabilities of Advantra Wealth and Ortec Finance allowed us to combine revolutionary client experience, deep AI based customer profiling with realistic projections on investment returns and associated risks and powerful advanced calculations and intelligent automated advice to bring to market a plug-and-play solution that can deliver significant boost in profitability, productivity and robustness to our clients," says Anka Mandleson, Advantra Wealth.

Globally, OPAL is a leading solution in jurisdictions where regulation such as the Retail Distribution Review and MiFID II has had a significant impact on the wealth management sector. By leveraging the company’s institutional investment risk management expertise of using top-notch calculations as the core of the solution, OPAL enables financial institutions to translate personal goals of their clients into an optimal financial plan and monitor these goals over time. We are delighted that Advantra Wealth will be making our capabilities accessible for a largely underserved market in a groundbreaking out of the box mobile solution,” says Iwan Schafthuizen, MD Business Development OPAL.