In a rapidly changing regulatory and client landscape, Canadian wealth firms face a defining moment: will investment suitability remain a checkbox, or become a true driver of client value?
With the introduction of CRM3 and Total Cost Reporting, transparency, robust KYC/KYP processes, and advanced risk profiling have become essential to delivering compliant, client-focused advice. Navigating these demands while maintaining operational efficiency is now a top priority across the industry.
A new independent study by Canada’s Financial Wellness Lab (FWL) and Ortec Finance explores how 20 Canadian investment firms are responding. The findings reveal how leading organizations are shifting from fragmented, manual processes to more holistic, personalized, and digitally enabled suitability frameworks.
Download the report to explore:
- How top firms are integrating risk profiling and financial planning
- The future of household-level risk assessment in Canada
- Practical steps to reduce manual effort and improve efficiency
- Opportunities to align investor goals with compliance requirements
This report offers a practical lens into how investment suitability is being redefined—and how your firm can take the next step.
Fill in your info to access the full report
Join us for a live webinar on July 15, where together with Canada’s Financial Wellness Lab, we’ll discuss the research highlights and practical implications.
Contact

Ronald Janssen
Managing Director Goals-Based Planning